Holistic Sustainable Development (HolisticSD) is a not-for profit (NFP) company limited by guarantee which has been established to be and to continue as a Public Benevolent Institution (PBI) and a charity. At HolisticSD we carry out public benevolence social and welfare programs, humanitarian & relief and vocational training projects. At HolisticSD we design and deliver niched sustainable development projects by adopting world-class best practices, technologies, business models, frameworks and processes.  Furthermore we are a 100% Australian organisation that is not affiliated with any other organization in the world.
HolisticSD's primary intention is to carry out it’s objectives for the benefit of people included but not limited to the following categories:


The poor and those in need as a result of natural disaster such as earthquake, flood, tidal wave, volcanic eruption and the like or famine, drought, oppression and acts of warfare.


The elderly and those unable to support themselves by reason of illness or disability, whether temporary or permanent.


Permaculture education to Children and youth-at-risk in need of support.


Our Mission

HolisticSD's mission is to design and implement ethical sustainable development solutions that break the epidemic cycles of poverty, while protecting the natural environment. At HolistcSD we will strive to;


Break the epidemic cycles of poverty.


Integrate the sustainable development principles into humanitarian permaculture projects


Help other NGO's in adopting sustainable development principles in their projects.


Respond to emergencies refugees & displaced people from the sustainable development perspective.


Raise the level of awareness of the for-profit sector & individuals of their world-sustainability responsibility.

Our Values


Designing & implementing Holistic impactful solutions that aim to break the epidemic cycles of poverty.


Ethical, Transparent & Professional in everything we do.


Lean and efficient operations.


Adopting advanced & smart teams, technologies & sciences.


Ensuring People Care, Earth Care, Fair Share.

Our Methodology and Approach

HolisticSD delivers SMART, sustainable solutions that make a real difference to the needy; we focus on the Ecology and Culture (health, education behaviour etc) while staying away from the Politics.

HolisticSD has redefined the four circles of sustainability in context of humanitarian development.


Emission & Waste
Plant System
Animal System
Aqua System


Labour & Welfare
Technology & Infrastructure
Wealth & Consumption


Eating Habits


Recreation & Creativity

Overall Objectives

The overall objectives of HolistcSD's SMART, holistic program, is to build long term sustainability and community resilience so that communities are restored to a condition of independence, self-reliance and dignity. We take the beneficiaries from the emergency scenario back to social, economic and ecological health.

 Our core focus is on:

- Protecting the aged
- Protecting vulnerable children and enabling brighter future
- Improving the lives of refugees
- Transforming places of famine to ethical sustainable food production systems
- Promoting healthy living
- Rehabilitating the victims of domestic violence & drug-addiction

Our Beneficiaries

The target beneficiaries of HolisticSD's programs are people in circumstances of poverty, sickness, disability, destitution, suffering, misfortune or helplessness.
- Refugees
- Displaced
- Poor
- Domestic Violence Victims
- Drugs-addiction victims
- Orphans
- Aged
- Indigenous

The Team



Geoff Lawton is a world renowned permaculture consultant, designer and teacher. He took his PDC in 1983 with Bill Mollison, widely considered the “father of permaculture. Geoff has specialised in permaculture education, design, implementation, system establishment, administration and community development since 1985. Working in over 50 countries, Geoff has taught more than 15,000 students, he established the Permaculture Research Institute of Australia and Zaytuna Farm which is Geoff and Nadia’s family home. As an award winning Permaculture Designer, Geoff’s main aim is to drive the establishment of self-replicating educational demonstration sites across the globe.


Angela Peime

Angela completed her PDC online in 2017. She became a resident with her family at Zaytuna Farm the following year so that her children could share their homeschooling experience with Geoff and Nadia’s family in a wholesome environment. She has been homeschooling her children for seven years. Before homeschooling her children, Angela had an expensive hobby of university studies in Communication, Education, and Arts majoring in Linguistics. Angela seeks to contribute to the world through encouraging parents and their children to focus their education on growing in character through God-consciousness, a rich education, and of course permaculture.



Hassan Elsetohy is an Australia-based professional with multiple qualifications. He is an engineer, Permaculturist, business architect, a Sheikh, community leader, strategist & a technologist.
Hassan holds a number of qualifications including Bachelor of Engineering, Masters of Engineering, Masters of Business Administration, Permaculture Design Certificate, Bachelor of Islamic Sciences and Arabic Language - Theology.

HolisticSD defines SMART Solutions as

Our holistic approach to integrating permaculture programmes with people, natural resources, soil, environment, constructions, and living systems, based on ethical principles that work with nature as opposed to working against it
Hassan Elsetohy Director of HolisticSD
Sustainable development is designing and implementing ‘a system that produces more energy than it consumes, enough in surplus to maintain and replace the components of that system over their life time.
Geoff LawtonDirector of HolisticSD